Busy Dad Executives & Professionals:

Lose 20-50 lbs or reach 10-15% body fat in 6 months (as a sustainable lifestyle) or we’ll keep coaching you for free until you do.

See why our unique approach will be different and better for you:

Watch this video a 2x speed to learn more.

 

Get a 15 min executive fat loss audit

Book your call below…

 

It worked for these busy dads...

Why not you?

Our Winning Process:

A structured coaching system for busy professionals to lose fat and keep it off long-term.

 

Step 1 — Immediate Access & Setup

You’re onboarded immediately. You receive:

- Access to our custom app

- The 10% Body Fat System

- Your 1-on-1 coach assignment

- Access to the founder

You start the same day.


Step 2 — Onboarding & Strategy Call

We build your full plan. We:

- Set personalized nutrition targets

- Build your training structure

- Align it to your schedule

- Establish weekly check-ins

You leave with a clear execution plan.


Step 3 — Week One: Foundational Habits

Focus is simple:

- Track food daily

- Begin training plan

This gives your coach baseline data that he can use to help you identify low hanging fruit to address. 


Step 4 — Through Your First 30 Days: Founder Acceleration

The first 4 weeks are crucial in your journey. It's all about building momentum, consistency, routine. To facilitate this, you will receive:

- 1 on 1 coaching from Tyson, the founder, for 30 days in addition to your professional coach

Two coaches for 30 days to ensure you can't lose. 


Step 5 — Through Your First 90 Days: Weekly Coaching & Course Correction

Each week you check in via Marco Polo with your 1 on 1 professional coach. Our professional coaches will:

- Review nutrition and training adherence + give helpful feedback and analysis

- Solve + strategize for real-world constraints (travel, work, stress)

- Adjust your plan based on performance

This is where results are actively built and corrected in real time.


Milestone 1 

At 90 days, 96% of our clients achieve:

- ~20 lbs fat loss

- ~3” reduction in waist


Milestone 2 

At 6 months, we guarantee:

- 20–50 lbs fat loss total

- 10–15% body fat

Guarantee: 

If you follow the program (track daily + complete weekly check-ins) and do not reach your agreed goal within 6 months we continue coaching you 1-on-1 at no cost until you do.

Phase 2 — Maintenance & Muscle Growth

Once you reach your goal, we shift into long-term optimization:

- Maintain results without rebound

- Increase calories strategically

- Refine body composition


Optional Milestone 3 — Lean Build Phase

For clients who want to go further:

- +5-10 lbs lean muscle gain

- Improved physique while staying lean

- Higher maintenance calories without fat regain

 

Did we mention we do this on a pay-for-results basis?

(assuming you're willing to do the work)

6 CORE TRIBE VALUES:

  • Sustainable lifestyle: Teach, encourage, and recognize permanent transformation.
  • Product agnostic: Unlike the fitness industry, we don't believe in pushing supplements. 
  • Ridiculous talent: Attract and utilize "top 1%" high quality servant leaders. 
  • Kindness, sincerity, and positivity: treat others the way we want to be treated.
  • Prompt communication: This builds trust with customers and team members.
  • Give back- transform your own life... then help others do the same.
Disclaimer: We are not medical professionals. You should consult with your doctor before beginning any nutrition or exercise program. The client results, success rate, and guarantee shown requires commitment, coach-ability, smart food choices and daily monitoring, and regular exercise. Without those pillars, it's hard for anyone to succeed.
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